Return on investment (ROI) is defined as the ratio between net profit or sales growth and cost of investment and is normally measured in percentage. Here are some simple ways you can measure the ROI of various marketing strategies.
Nonetheless, measuring marketing ROI is essential in ensuring that your strategies are working and that the money spent on marketing is worth it.
Given the wide range of possibilities for marketing strategies, it can be difficult to accurately measure the return or investment (ROI) of the strategy.Īnother challenge is when you wish to measure ROI using factors like brand awareness, which cannot be measured as easily as sales. The Different Ways You Can Measure the ROI of Different Marketing Strategiesģ years ago Business, How can you measure the return on investment (ROI) of different marketing strategies?Įach creative agency in the Philippines has its own marketing strategies as well as ways of measuring whether or not these strategies work.
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